White-label Definition

adjective

(marketing) A rebranded product - a generically manufactured product, branded with the marketer's or retailer's trade dress.

Wiktionary

(computing) An unbranded product - a brand name product which has had a white label applied to remove branding so that it can be resold for cheaper without undercutting the value of the brand.

Wiktionary

(music) A vinyl record with a white label or white background (rather than artwork), typically used for test records or promotion.

Wiktionary

Describing a non-branded product manufactured by one company and sold by another, especially by a supermarket as a basic or economic alternative to a branded product.

Wiktionary

Origin of White-label

US, 20th century. Originally used for musical vinyl records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using.

From Wiktionary