Upfront Definition
upfrunt
up-front
adjective
Very honest or forthright; open; candid.
Webster's New World
Straightforward; frank.
American Heritage
In or into the public eye; conspicuous.
An upfront position.
Webster's New World
Paid or due in advance.
Upfront cash.
American Heritage
Invested, paid, etc., ahead of time; at the beginning.
An upfront payment of $21,000
Webster's New World
adverb
Ahead of time; in advance.
To pay for something upfront.
Webster's New World
Wiktionary
(soccer) As an attacker.
He's a poor defender, so we always play him upfront.
Wiktionary
noun
(television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season.
Wiktionary
verb
To bring to the fore; to place up front for consideration.
Wiktionary
Other Word Forms of Upfront
Noun
Singular:
upfront
Plural:
upfronts
Upfront Is Also Mentioned In
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