Undersell Definition

ŭndər-sĕl
underselling, undersells, undersold
verb
underselling, undersells, undersold
To present (an idea, for example) with little or insufficient enthusiasm.
Now that our proposal has failed, it's obvious that we undersold it.
American Heritage
To sell at a lower price than (another seller)
Webster's New World
To publicize or promote in a restrained or inadequate manner.
Webster's New World
To sell (something) at a price lower than the real, normal, or appropriate value.
American Heritage

To put forward an idea, or to market a new product, with insufficient enthusiasm.

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undersell