Look for colors that will compliment not only your eye color, but also your skin color.
Her goal was to celebrate the diversity of skin color and ethnicity.
Because one of the keys to putting your best face forward is having a foundation that works well (i.e. blends in smoothly, nicely and evenly) with your skin color and type.
Take the lipstick you're interested in and bring it in to natural light-hold it up to your face and examine in a mirror how the color compliments your skin color.
This skin color formula is best with makeup colors that are primary hues of red, mauve and magenta.