Whether it was an intentional publicity stunt or the unfortunate mix of a sheer black material and flash photography has never really been determined, but either way, a definite oops.
When they became engaged just two months after meeting, many alleged it was a publicity stunt.
According to Radar Online, however, Kate's not buying it and believes Jon's response is all a publicity stunt.
Tabloids later speculated that the burglary itself could have been a publicity stunt by Gosselin, and no charges were ever filed in the incident.
Banks' decision to unveil her never-before-seen real hair was part publicity stunt and part public service announcement.
