Psychographics Definition
sīkə-grăfĭks
noun
These values, attitudes, etc.
Webster's New World
In marketing and advertising, the study of the values, attitudes, etc. of a consumer population.
Webster's New World
The data obtained from such research.
American Heritage Medicine
Origin of Psychographics
psycho– (demo)graphics
From American Heritage Dictionary of the English Language, 5th Edition
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