Mass-market Definition
măsmärkĭt
mass-market
adjective
Designating or of goods produced less expensively through large-scale manufacturing and marketed to a broad range of consumers, as through large retailers.
Webster's New World
Designating or of a smaller, less expensive paperback book intended for sale at drugstores, supermarkets, newsstands, etc., as well as at bookstores, and typically measuring about four inches wide by seven inches high.
Webster's New World
verb
To manufacture a product on a large scale and market it to a broad range of consumers.
Webster's New World
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