Irv Goldman was in charge of their ill-conceived venture while it was running, so their switch board tells me.
After telling me the contest was over, something I'd just told her, she reluctantly transferred me to Irv Goldman who was in charge of the contest while it was running.
After a pause, Irv asked how much?
Only here, instead of assuming something immaterial (and therefore unverifiable), we fall back upon a current of air or gas (irv€Uµa); the essential reason of the thing is itself material, standing to it in the relation of a gaseous to a solid body.