The advantage of being in a language commonly understood, which the holy book claims for itself, has vanished in the course of thirteen centuries.
Give guests bookmarkers with a verse from the Holy Book of your religion.
As there can be scarcely any doubt that it was in these regions, where the fertile soil of the mountainous country is everywhere surrounded and limited by the Turanian desert, that the prophet Zoroaster preached and gained his first adherents, and that his religion spread from here over the western parts of Iran, the sacred language in which the Avesta, the holy book of Zoroastrianism, is written, has often been called "old Bactrian."
Zend is the language of the so-called Ayes/a,3 the holy book of the Persians, containing the oldest documents of the religion of Zoroaster.
It would be considered very disrespectful to sit with one's feet pointing toward the holy book.