Glocalization Definition

glōkə-lĭ-zāshən
noun
The adaptation of globally distributed goods, services, or publications in order to make them suitable for local needs.
American Heritage
The modification of imported cultural practices and ideas to conform with local norms.
American Heritage

Origin of Glocalization

  • Blend of globalization localization

    From American Heritage Dictionary of the English Language, 5th Edition

  • From global + localization

    From Wiktionary

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glocalization