Event-marketing Definition

noun

The marketing discipline focused on face to face interaction via live events, trade shows and corporate meetings among other event types.

Event Marketing covers business to business (B2B), business to consumer (B2C), and business to Government (B2G) marketing. Differing from traditional marketing such as print, radio and television, event marketing takes into consideration all of the aspects of a live experience including, spatial design, graphic design, video, audio, web, interactive and live talent to create a motivating and memorable experience.

Wiktionary