Embrace-extend-and-extinguish Definition
phrase
A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors.
Wiktionary
Origin of Embrace-extend-and-extinguish
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Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled "Microsoft Trying to Dominate the Internet".
From Wiktionary
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Words Near Embrace-extend-and-extinguish in the Dictionary
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