Brand-image Definition

noun
(advertising) The set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system.
Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of being on a hot beach drinking something refreshing.
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Other Word Forms of Brand-image

Noun

Singular:
brand-image
Plural:
brand-images

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brand-image