Brainwashing Definition

brānwŏshĭng, -wôshĭng
noun
Intensive, forcible indoctrination, usually political or religious, aimed at destroying a person's basic convictions and attitudes and replacing them with an alternative set of fixed beliefs.
American Heritage Medicine
The application of a concentrated means of persuasion, such as an advertising campaign or repeated suggestion, in order to develop a specific belief or motivation.
American Heritage Medicine

Alternative spelling of brain-washing.

Wiktionary

Other Word Forms of Brainwashing

Noun

Singular:
brainwashing
Plural:
brainwashings

Origin of Brainwashing

  • Translation of Chinese (Mandarin) xǐ nǎo xǐ to wash nǎo brain

    From American Heritage Dictionary of the English Language, 5th Edition

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