assure Hear it!

assure Definition

as·sure (ə s̸ho̵or′)

transitive verb -·sured′, -·sur′·ing

  1. to make (a person) sure of something; convince
  2. to give confidence to; reassure the news assured us
  3. to declare to or promise confidently I assure you I'll be there
  4. to make (a doubtful thing) certain; guarantee
  5. to make safe or secure
  6. Chiefly Brit. to insure against loss, esp. of life

Etymology: ME assuren < OFr asseurer < ML assecurare < L ad-, to + securus, secure

assure Synonyms

assure

v.

  1. To guarantee

    vouch for, ensure, confirm, secure; see guarantee 1.

  2. To convince

    prove, persuade, reassure; see convince.

  3. To promise

    pledge, affirm, swear; see promise 1.

  4. To encourage

    reassure, inspirit, hearten, comfort; see comfort, encourage 2.

assure Usage Examples

Preposition: of

  • welcome: You will be assured of a very warm welcome.
  • confidentiality: The pupil questionnaire was presented as normal classwork but pupils were assured of confidentiality.
  • quality: You are assured of excellent picture quality with every shot thanks to a 5.1 effective Megapixel Super HAD CCD.
  • comfort: Made from solid Maple wood you can be assured of the comfort.
  • success: If met, the targets will ensure there is sufficient confidence, competence and connectivity for an online SOLSN to be assured of success.

Object

  • tenancy: There are seventeen grounds in law on which an assured tenancy may be brought to an end.
  • rest: Please rest assured that your credit card details will be kept confidential.
  • Hon: Having recently visited Devon, Cumbria and Worcestershire, I can assure the right hon.
  • shorthold: The tenancy is assured shorthold that has become periodic.
  • sum: The sum assured under each policy should be the amount required to meet the value of the life assured's share on death.
  • quality: We are also government funded and quality assured by the Guidance Council so you will receive the best service possible.

Used with why or when

  • when: Customers too felt assured when speaking directly to someone who knew exactly how jewelry was made and repaired.

Modifying Another Word

  • mutually: The possession of nuclear weapons by both sides led to the ultimate deterrent doctrine of mutually assured destruction.
  • solemnly: Each warring nation solemnly assured you it is fighting under the impulse of self-defense.
  • confidently: As Powys so confidently assures us: The builders of Stonehenge have perished; but there are those who worship its stones still.
  • virtually: By virtue of its checks and balances, a successful outcome is virtually assured.
  • technically: She is technically assured but acts well beyond her years and at a level most dancers can only dream of.
  • thereby: The test should be correlated to the membrane's ability to remove standard micro-organisms, thereby assuring it's performance prior to use.

Preposition: that

  • charm: Choosing a Maui Wedding Photographer You can rest assured that the charm of your Maui wedding will be captured in photos.
  • everything: Once you have placed an order with us you can rest assured that everything will be co-ordinated without fuss on your behalf.
assure Quotes

Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans, born in this century, tempered by war, disciplined bya hard and bitter peace, proud of our ancient heritage, and unwilling to witness or permit the slow undoing of those human rights to which this nation has always been committed, and to which we are committed today at home and around the world. Let every nation know, whether it wishes us well or ill, that we shall payany price, bear any burden, meet any hardship, support any friend, oppose any foe, to assure the survival and success of liberty.

—Kennedy,John F(itzgerald)